Best Cosmetics Brand-ing Stories

 

One: Guerlain (Guerlain) Guerlain was founded in the 19th century, so for a long-established company in terms of history, it faces the constant challenge is necessary to maintain the traditional style but also the courage to innovate. In the perfume, the "Arabian Nights" (Shalimar <) and "Samsara" (Samsara) and so is Guerlain's masterpiece. Several series of skin care products is Issima (Issima), Ao Disi (Odeiys), while there are whitening skin care for women in Asia series. Make-up category, there are kiss Guerlain (Kiss Kiss), Hang Yan lipstick (Lasting), soft lipstick (Hydro-soft), as well as European and American women are very respected bronze series (Terracotta) and very creative Symphony meteor Series (Meteorites). Guerlain innovation runs through the development among both supplement the original series, but also updates the outdated products. The secret of success is the use of high-tech creative genius will become a reality, opening up new makeup, skin care products. Symphony meteor compact is the crystallization of imagination and technology, it set off a powder of the revolution. Since 1926 in Italy has opened its first outlets, Guerlain has business development to the world's five continents, 110 countries and regions. No matter how extended family spirit remains the same: first, the production of high quality excellent products. Guerlain All products are all made in France, the products undergo strict quality inspection standard. Second, step by step according to its own path to walk. Europe has been part of LVMH's Guerlain Group a company still maintains the inherent spirit, principles and style. Guerlain was founded in the 19th century, so for a long-established company in terms of history, it faces the constant challenge is necessary to maintain the traditional style but also the courage to innovate.

Two: Lancome (Lancome) In 1935, Armand Petitjean founded LANCOME, name of the concept comes from a castle in central France LANCOSME. As the castle is surrounded by planted roses, romantic mood, and Armand I also think that every woman is like roses, have their own characteristics and attitude on the castle named Rose will become LANCOME brand logo, the earliest perfume started LANCOME, development has now become the trend of the full range of cosmetic brand guide. LANCOME in France has a well-equipped with modern laboratories, more than 1,400 researchers annually develop advanced technologies and products to meet the actual needs of every beauty-conscious women, continue to develop many exciting skin care products. Away oil moisturizing gel, lotion and many other multi-nation product is one with which consumers love the product, LANCOME leading position in the skin care products is beyond doubt. In recent years due to the global make-up trends, LANCOME make-up image began to change, in addition to maintaining the usual dignified and graceful, LANCOME recruited this year, the current sound in the heyday of French fashion make up artist Fred - French Road Best Fred Farrugia as creative director of makeup. Avant-garde fashion make-up ideas for LANCOME cosmetics into the new energy, dazzling rapture, pleasantly surprised. LANCOME perfume has been a favorite of many women's hearts, whether it is Green Plaza ODE LANCOME, black dream MAGIE NOIRE, bright TRESOR or poetry love POEME, LANCOME fragrance of each perfume is timeless, the classic people's minds. LANCOME that women are as elegant era of the times must have face, LANCOME spokesperson from Isabelle. Luo Saini's retired, the current also has three spokesmen: Christina Christina - He Yali Cristiana Reali's fresh and beautiful, according to Leisha - Esther Ines Sastre beautiful and elegant Juliet - Binoche Juliette Binoche intellectual affection for LANCOME interpretation of the modern women look. Full of French elegance LANCOME, Rose's position to build up a beautiful castle, with high technology, leadership style, has been LANCOME for all women of sincere commitment.

Three: Clarins (Clarins) Clarins was founded in 1954, founder of Clarins, Mr. (Mr. Jacques COURTIN CLARINS) originally wanted to be a doctor, but because of the outbreak of World War II, he interrupted his medical school assignments until after the war ended before he become a specialized diagnosis and treatment of spinal pain doctor. Because of his patients are mostly women, found that in addition to physical pain Clarins, most female patients are dissatisfied with their skin condition, was a professional skin care is very little research, and Mr. Crane poem itself, the essence of plants very interested in beauty treatment, he decided in 1954 in Paris, France established the first beauty body care center (Clarins Beauty Institute), in-depth study of the efficacy of plant extracts as well as "health massage." Clarins products have been the main plant components as required, to the early 1970s, Clarins skin care methods have been original name became widely known, was the maintenance of chemical and chemical composition of the rapid rise of commodities, the main ingredient in natural skin care products representatives were regarded as outdated, but still insist on the concept of Mr. Clarins, continue to adhere to its "absolute natural" brand purpose, until today its products are still manufactured using pure plant extracts, plant ingredients of product development is the main requirement In fact the first bottle of its product research and development is "essential oils." All product development must be based on plant essence as the main active ingredient. Sent to the customer's skin care beauty is also clearly written manuals for each product contains botanical ingredients and the ingredients used. He gradually under the request of the customer care center will only be used in skin care products, mass production and beauty salon and department store sales in part, from the international brand Clarins broad road! Series of facial and body care products, especially the famous Body skin care products, Clarins has been the most complete main product. Clarins Beauty particular emphasis on the correct transmission of knowledge, with particular emphasis on the front lines, customer service professional beauty consultant. Head office in Paris, the beauty training department is the preparation of the largest and the largest number of departments. Emphasis on practical, price positioning is quite plain, Clarins products are not effective or immediate effect to require a miracle, but by a modest plant efficiency, so that maintenance of increasingly effective. Clarins in 1980 became the first of the French skin care brand, founded in 1981 in the United States its first overseas branch offices, is currently marketing more than one hundred countries around the world. 1995 acquisition of the French perfume group PARFAC current product line included makeup, perfume, and even men's specific skin care products, and gradually become an international beauty group.

Four: Elizabetharden (Elizabeth Arden) Elizabeth Arden is a modern beauty guru and is well-known among the world's leading cosmetics and fragrance company. Arden was founded in the early twentieth century, is one full of dreams of cosmetics created by female entrepreneurs; to promote her ideas and cosmetics industries after the popular success of the U.S. and the world's high appreciation and respect. R & D breakthroughs in product innovation, Elizabeth Arden 1970 Series Visible Difference pure penetration of advanced skin care formula has remained popular brands; another major product breakthrough mineral lipstick Lip Spa, home to the first activity was moisturizing factor adding lipstick formulations of cosmetics company. In 1990, Arden and then the successful launch of space-time facial composite capsule to an advanced research-based, anti-aging skin care breakthrough the bottleneck. In 1996, another more advanced breaking - fresh and bright whitening milk Skin Illuminating Complex, shiny skin can be conveyed its patented formula, the new ingredient does the skin and make skin bright. In 1998, Arden effective in passing a beautiful white soft white series, skin luster glow effect, bringing a healthy glow to the skin and the skin smooth and transparent; markedly to the oil line to eliminate oily phenomenon, and significantly reduce oil secretion, to solve women the most serious problem of oily skin; markedly with the Visible Difference series, a new positioning and maintenance (formerly pure penetration and maintenance series), consumers can make their skin problems are most troubling to find immediate and permanent solution. In-depth study of more than makeup and skin care products, Elizabeth Arden has also successfully expanded its product line to the perfume area, and has impressive results. Fragrance Foundation has repeatedly issued prestigious Fifi Award to Elizabeth Arden, this award the same status in the perfume of the Oscar. Almost all Elizabeth Arden perfume market, including: Chloe, KL, Red Door, Lagerfeld Photo, White Diamonds, Vendetta Pour Homme and Sunflowers, have access to the Fifi award-winning. In 2002, Elizabeth Arden kinds of style of the selected well-known movie star - Catherine Zeta-Jones as the new spokesperson for the beautiful new curtain opened, and in its introduction, the bottle as a symbol of women's multi-faceted style perfume - "ardenbeauty" in January 2003 in the Chinese market, the vibrant, captivating, sexy, seductive atmosphere by perfumer bottle design with a full master's ingenuity lay in front of the world, stunning. In the last hundred years of history, Elizabeth Arden on behalf of the most beautiful things in the world. Integration of traditional science and technology, elegance and financial innovation. Elizabeth Arden has the most perfect care, makeup and perfume ... it is the embodiment of beauty, it represents the ultimate classic of modern beauty.

Five: Erno Laszlo (Aolun Na Su) Aolun Na in 1927 by the Hungarian prime skin expert, Dr. Su Ao Lunna founded in 1939 in Manhattan, New York Society of established skin by stars, celebrities to promote the brand, popular in high society in Europe 80 years, now nearly a thousand in the world retail stores are located in the local high-end business district. Dr. Su-Ao Lunna skin care beauty industry of the Prophet, he pioneered a number of skin care concept, now being widely used, the efficacy of maintenance and have received recognition. Behind its success, setting many in the beauty industry for the first time: ◆ the first and the skin and maintenance of medical concepts into one and create plant-\-based composition and integration of unique skin care system, improve skin a healthy, beautiful skin. ◆ the "clock" will be more careful classification of the skin, and first for different skin types and the nuances of preparation for "personal" skin care ritual. ◆ create skin care program for adolescent skin. ◆ announced by the sun's dangerous ultraviolet radiation exposure, and create a series of sunscreen skin care products. ◆ first proposed - Water is the skin's natural pet theories, and the invention of washing method and pour surface water can increase and complement the skin care products. Science has confirmed that - the water make the skin's natural regeneration, rather than oil. ◆ specially designed for oily skin, created with water-based cosmetics.

Six: Estee Lauder (Estee Lauder) Estee Lauder Companies was founded in 1946, advanced technology, innovation, research and development of various types, with its elegant and refined luxury products and world-renowned. After extensive research and stringent product testing has always been, she's the best all products adhering to the standards of assurance. Therefore, we can bring you the most gentle and most effective products. It is established by the Estee Lauder and The Estee Lauder Companies predecessor, has now become the world's largest skin care, cosmetics and perfume company, and continues to expand their business. Estee Lauder Companies under the branches of other famous brands such as Clinique, Aramis, Bobbi Brown, Mark, original, Jane, Donna Karan, and so on. Estee Lauder company has about 12,000 employees, except the U.S., it's cosmetics are Australia, Belgium, Canada, Britain and Switzerland production.

Seven: Clinique (Clinique) The late sixties, people's concept of skin beauty was generally limited to a short-tailed bird of Chili Chong motto - "Women-owned club is born a rigid skin." One day, a magazine editor that "women should face up to their skin, "remarks, people began to realize, could be restored to the original perfect skin. In 1967, the famous American magazine editor Carol Phillips Carol. Feilipusi published female author should face their skin, their article entitled "perfect skin can create it? "Source is a well-known New York provides expert skin chief. This paper presents the theory of non-ordinary care, is through proper care, can improve skin texture. Theoretical one, stirring, also attracted the attention of Estee Lauder Estee Lauder family, soon hired Carol founded Clinique cosmetics company, and launched in 1968 in New York. They are under the guidance of an expert in the skin, allergy tested, successfully developed the first 100% fragrance free skin care brand, that is Clinique Clinique] [creation date of the official. Clinique English original meaning refers to the clinic, we can see the origin of the brand and medicine. The late 1960s make-up industry only emphasized the romantic and mysterious, completely ignoring the medical research. The Clinique fresh image and its background of medical research, and other brands in sharp contrast to easily stand out. Clinique skin care launch of the first three steps, including Facial Soap Soap, Clarifying Lotion Clarifying Lotion and Dramatically Different Moisturizing Lotion Dramatically Different Moisturizing Lotion with huge success. Subsequently, Clinique and constantly develop new products and new markets. In 1970, became the first production of Clinique skin care products companies. 1983 to become the best-selling Dramatically Different Moisturizing Lotion products, sold in a bottle every 4 seconds globally. In 1989, the make-up products in the United States department store sales in the first. In 1991, astronauts use Clinique products. In the same year launched the City Block SPF15 is the first non-chemical sunscreen sunscreen. In 1994, first introduced in the counter make fun of Cyberface interactive computer guidance services, and strengthened customer communication. Clinique in 1996 created their own websites, to provide the latest information and advice. Clinique Happy perfume 1998 FiFi Awards in the United States won the best fragrance awards. Clinique three-step skin care is of course well-known products, which Clinique's Dramatically Different Moisturizing Lotion is the best-selling products, since 1968, Dramatically Different Moisturizing Lotion If you pour out, and that the formation of a yellow ribbon cm wide enough to be around Earth 30 laps. Later, Turnaround Cream update Cream, Moisture On-Call Moisturizing Cream, Balanced Makeup Base moisturizing foundation, etc., are hot items. In 2000, Asia was launched, Ms. White needed sunscreen series and more comprehensive series. As the Clinique products can effectively solve the problems that often plague Asian skin, such as the secretion of excessive oil, acne and blocked pores, so it has become Asia's favorite brand of young Bai Ling.

Eight: Shiseido (Shiseido) In 1872, Japanese pharmacists blessing of the original letter to the creation of Ginza in Tokyo "was the wind transfers Board" named Japan's first Western pharmacies, which is the predecessor of SHISEIDO. SHISEIDO Chinese name "Shiseido" from the Chinese Confucian classic "Book of Changes" in the sentence "to Zai Kun-yuan, BANBUTSU, is along the Edward" extracted, meaning all things for the set of resources, receive natural grace and create new value. Named the East are very valued, "Shiseido" is so named, naturally hopes of such an ethos - to integrate Eastern and Western aesthetic sensitivity of the scientific leader and create new beautiful miracle. So in pursuit of America's history with humans, the capital of Health tours to beautiful spirit of truth has become Japan's largest cosmetics company. In 1888, Shiseido introduced Japan's first box of toothpaste, than was commonly used in tooth powder, toothpaste naturally more practical, but also more convenient, then immediately has been widely welcomed. But what makes Shiseido entered the field of cosmetics is its 1897 launch of the make-up water Eudemine, its name derived from the Greek word for "beautiful", but also "skin" means. This unique wine style bottle of skin cleanser known as the "Shiseido Shen Shui", which is the launch of Shiseido cosmetics from the drug to the transformation of signs. In 1997, Shiseido cosmetics industry in celebrating the 100 anniversary of the re-launched this legendary make-up water, the magnificent packaging design packaging design won the 1999 Japan Prize. First Fuse powder production to Shiseido again been included in the memory of a generation of Japanese women: the traditional powder are white, while in 1906 this Shiseido production and natural color make-up powder is close to the skin can release the natural glory, which opened a new Japanese women make history page. Following the first color pink, the 1917 "Rainbow" powder was born. The first time Japanese women are free to choose all colors including different colors of makeup. 1918, Japan's first Shiseido cream again come out with its excellent quality was quickly replaced by similar products. The gold bottle engraved with the text on the packaging of the cream is very special, so the company one of the most popular products, popular for over 30 years. 1918-1921 years, from chrysanthemums, wisteria, plum flower and tuberose and other Japanese inspired to promote Shiseido developed first for the company to establish the reputation of the perfume fragrance. Whether it is perfume or perfume bottle itself elegant design exudes the charm of a unique permanent, to date, has become the world's Fragrance Shiseido field choice. In 1927, the reform of the existing family management mode, Shiseido began a global expansion, deserved to become the world's leading cosmetics brands. Oubo Lai (Auppes), the skin of the spoon (ole de peau Beaute), self (lpsa), Za, Jean-Paul Luo Gedi (Jean-paul gaultier), Carita, 5S, and many other international brands belong to the SHISEIDO brand. Shiseido is not only renowned in the international arena, its advertising spokesmen nor vulgar generation. Not only Ryoko Hirosue, Mochida Kaori, Anita, Rene Liu oriental charm of these beautiful actress, Ekin Cheng also invited to speak at all costs JS Series men's skin care products, and invite the Japanese ultra-popular combination of "SMAP" dedicated stylist, make-up artists and photographers to help out for the guy who designed the image of the dress with, the purpose is to create the image of his perfect skin. No wonder some people joked that if the ads for Shiseido coming together, big guy Way We must be combined! It seems, the pursuit of Shiseido really beautiful place are revealed bit by bit with their unique interpretation of beauty, especially a deep understanding of Oriental beauty.

Nine: Christan Dior (Dior) Dior's name "Dior" in French is "God" and "gold" combination. With his name brand Christian Dior (short), since its inception in 1947, has been synonymous with gorgeous and elegant. Whether it is fashion, cosmetics or other products, CD has been ranked top in the fashion hall. In 1935, an independent early, Dior has gone through a very dark time. He was a small daily newspaper job advertisements in the search, he has no fixed address, sometimes living with friends, sometimes sleeping in the streets, hungry a meal, eat a meal, and ultimately had tuberculosis. Nevertheless, Dior has not collapsed under. One day, when Dior could not find work and into deep frustration when a friend advised him to fashion some of the fashion design drawing, the plan has become very popular. Each design is fully revealing his unique talent, he firmly grasp the dynamics of life, to each design are so lifelike. In 1937, he finally became "Pignet"'s fashion designer. At this time, the outbreak of World War II, Dior> forced to leave Paris with their families. When he return to Paris, his "Pignet" fashion designer's position has been replaced by others, he had become an assistant. Dior was already over and his friends have a successful career around the turn of Dior has a big fight. Years of trial and error so that the maturing of Dior, he was clearly aware of his talent. He is a born designer, never learned tailoring, sewing skills, but the concept of cut clear in their minds, are very sensitive to the feeling of proportion. Dior himself once said: "Perfume is a whole new world of the door, so I chose to manufacture perfume, even if you only stay for a perfume bottle next to, you can feel the charm of my design, I have to dress up every woman exudes elegant dim attractive nature, perfume is an indispensable complement to individual women, it can only embellishment of my clothes, make it more perfect, it makes women and fashion with the fascinating and charming. " 1973, Dior's beauty that set up their own R & D center Yan, who has nearly 200 researchers, biologists, physicians, pharmaceutical scientists with the global network of more than 20 university research centers and scientific institutions cooperate in Mi-yeon and technology innovation to the forefront. For each of their products, Dior has been a touch of emphasis, is that they adhere to the same tradition. Smooth to the touch, beautiful skin and beautiful aroma are the focus required of women; Dior skin care products bring the perfect combination of technology and pleasure.

Ten: Chanel (Chanel) "Double C" has become a pride of fashion, but also the woman on this planet most like to have the brand! Forever Chanel, Chanel has become the world's most well-known brand; double C's classic LOGO will always rushing fashion, and never absent. Chanel Lady (GABRIELLE CHANEL) was born in 1883 and died in 1971, COCO is her pet name, though she left us for a long time, but the classic style has been the originator of the fashion industry. Her favorite black and white for a beautiful illusion, to achieve an absolute beauty and perfect harmony. She left many of the popular view, a guide to this era of direct spiritual teacher, she believes both inside and outside the United States refers to the United States, although the epidemic continues to emerge, but the style will never be eliminated. At the same time she was convinced that "simple" is the best way to present a better texture, she left the classic design includes: NO.5 perfume, tweed, two-tone shoes, little black dress, and so on, classic accessories that make a woman stand empty hands, worn out leather handbag with chain, her beloved camellias are still blooming in satin evening bag relief pattern. Chanel Although started by the clothing, but in 1925 she commissioned a production of a small amount of blush, lipstick and skin care products for themselves and their guests, only in the Chanel boutique on display, but these products have been marked CHANEL name, fifth fragrance market in 1921, began to perfume, cosmetics, development, and now Chanel perfumes and cosmetics have become a very successful project, every now and again to launch a new perfume, cosmetics, popular in the leadership aspect, Chanel has taken great pains introduce a new product every quarter, and the season did not sell! All market appeal and charm. Chanel has introduced in recent years, skin care series, complete series for oily, normal and dry skin and other skin care programs with different designs. Aggressive in recent years Chanel skin care products market in Asia, show a strong ambition. Chanel itself is very smart and dare to challenge the traditional, the liberation of the secular tradition to sing a different tune, mixed men and women like to wear, to casual wear into fashion, shoulder-style bag with the suit, the liberation of women, but also create a women's fashion era, has been swept to the modern little black dress, black dress can only break the current provisions of mourning, Chanel has created a part of her own age! In 1921 she established the brand's boutiques, also born the same year NO.5 perfume. She boldly say: "wearing a huge hat but also activities?" End the era of large millinery, millinery she designed a simple and cutting-edge trend, she has used up the innovative ideas; she showed the conflict, while the performance of her a thorough understanding of the people. Chanel's life do not marry, she created a great fashion empire, while pursuing the life you want, which itself is the best example of women's autonomy, but also understand the feelings of the most fun a new era of women. She and the British aristocracy ETIENNE BALSAN from the other funding to open her first millinery shop, while another ARTHUR CAPEL is funded open fashion stores; she was traveling with the Duke of Westminster, the first design inspired tweed suit materials; Every man in life are the source for creative, she is not just a fortunate, but very hard and serious work! Even until the age of 70 she was still back in pointing fingers. Chanel Group in 1983 by Karl Lagerfeld as fashion director, but so far every season is still new concept for the design of the spirit of Chanel, Chanel, Chanel forever. Chanel quote saying: "I can not understand why a woman can not be just to show courtesy, have to dress up and look out the door every day who knows what fate will not be a big day?" Women's fashion, women's spirit of Chanel, made the world more beautiful colorful, I love double C!

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